Connect a Store

Instructions for how to connect and remove a store or selling channel to ShipStation so you can begin to import orders.

To import your orders from your selling channels, you first need to connect them to ShipStation.

This article provides the steps needed to:

  • Connect your selling channel to ShipStation

  • Edit the store settings

  • Add a manual store to ShipStation

Connect Your Store

Connection Steps Vary by Store

The specific steps to connect your store will vary from selling channel to selling channel.

For more information on a specific store connection process, go to Integrations Help and click on your selling channel name.

Once you've connected the store successfully, you'll be taken to the Store Settings section of the Store Setup page. In the Store Setup page, you can edit the store's display name, enable/disable the auto-update feature, set your marketplace and customer notifications, customize your store's branding, and much more. 

If you make any changes, don't forget to click Save Changes!

Add a Manual Store

By default, ShipStation provides a Manual Store so you can immediately create orders, even if you are not quite ready to connect a selling channel. 

Use a manual store to create manual orders directly in ShipStation or import orders from a CSV file

Add as many Manual Stores as you need to help organize your orders in whichever way works best for you. 

Once connected, set your manual-store settings for branding, notifications, and other options just as you would for any connected store.

Remember to save your changes!

Manual Store

Remove a Store

While you cannot remove or delete a store from ShipStation, you can make it inactive so it will no longer be visible and no orders will import from that store.

To view your inactive stores, check the Show Inactive Stores box on the Store Setup page:

Store Setup page with a store's inactive status outlined to show no status icon and arrow pointing to Show Inactive Stores option

Active stores will display a Green checkmark icon, indicates Active status green checkmark under the Active column. Inactive stores will have a blank space.

To view orders, access information, or run reports for inactive stores, you must make the store active again. Follow Steps 1 through 4 above, and check the Is Active? box in the Store Settings tab to re-activate a store.


  • ShipStation allows you to deactivate a store, but a store cannot be deleted.

  • Inactive stores are hidden from the Orders tab sidebar and your list of Selling Channels.

  • Inactive stores will not import orders and their orders will not display in ShipStation.

  • Reports will not contain order information for inactive stores.

Adding Multiple Stores to ShipStation

In ShipStation, you can connect as many selling channels as you need! Watch this demo video to see how to add additional stores to ShipStation and configure your store settings and branding.


For details on the connection steps for a specific selling channel, review the Store's article in our Integrations Help Guide.

Connect Store: Additional Information

Remember these points about connecting a store in ShipStation: 

  • Connect as many stores as you like (including Manual Stores). ShipStation does not limit the number of stores you can add. 

  • Stores cannot be deleted. However, you can set them to Inactive so their orders no longer import or display in ShipStation. 

  • Use the Modify option in your Store Settings to reconfigure your store in the event your store credentials/keys/URL change or your tokens expire. Review the Reconfigure Your Store Connection section of our Troubleshoot Store Imports article for more details.

  • The automatic store refresh feature currently uses an algorithm to determine the frequency of store updates. At this time, the auto-refresh feature cannot be set to run on a schedule or at specified intervals. For this reason, ShipStation recommends that you manually update your stores to ensure you are working with your most recent orders at all times.

  • The exact steps to connect different stores will vary since different selling channels require different information. For detailed steps on a specific selling channel, go to our Integrations Help article and select the selling channel you'd like to add. 

selling channelManual Storereconfigure